given more and more other avatars, the big comedies. the independent film has effectively died in america in terms of released its i don't think we are living in a world where people find everything. in fact, there is great tendency for the big blockbuster stuff to be stronger and stronger and stronger. so we look for help to figure out how to break that and small bookstores are certainly a way but not the only way. there are issues there, too. >> thanks geoff. the next panelist is actually from a bookstore, mark laframboise, who is from politics and prose independent bookstore. i -- is from chicago and has been a bookseller working at in the bookstore since 1991. he began working in a very small store while in graduate school in illinois and eventually became the head buyer and stored manage of the stone lined bookstore in fort collins, colorado, for five years. he has spent the last 13 years as a bookseller at politics and prose, and is on the executive board of the new atlantic independent booksellers association, the regional bookse